- Welcome to our first issue of Get Real
- Speed up your IDI follow-up to an Online Survey. New Scheduling Application.
- Making the business case for mall interviewing and testing
- Learn about our February Sweetheart deal for Online research
- Coming in future Editions of Get Real
GET REAL is an insights driven newsletter from Canada's premier data collection company: Canadian Viewpoint. We collect real data from real people so that our clients can deliver best in class research results. Our monthly newsletter shares innovation and learning from our online and in person divisions that is most relevant in today's research environment. Please enjoy the read and don’t forget to check out our Online Sweetheart Deal for February and see if you can get it!
Speed pays dividends in strengthening client relationships and Canadian Viewpoint has developed a scheduling application to speed in-depth interview follow-ups. Canadian Viewpoint’s scheduling app can be accessed by qualified respondents to schedule their own appointments. Use of the app automates a portion of the recruitment process, leading to cost and timing efficiencies verses standard qualitative recruiting.
Our app allows clients to set up In Depth Interviews (IDI’s) as a follow-up to online quantitative studies, blending the quantitative and qualitative approaches. Respondents can be filtered based on their responses to key questions in an online interview. Specific respondents are then directed to schedule an IDI at a time of mutual convenience allowing a deeper look into their thoughts and beliefs. In a recent study, 72% of respondents indicated a willingness to participate in a 20 minute telephone IDI.
The scheduling app can also be used to recruit for Focus Groups or Central Location Testing by screening respondents through an online survey and allowing qualified respondents to schedule their own appointment. This tool delivers significant cost savings on recruitment with the same show rates as regular focus groups at 80%.
Malls
are the hub of life for many consumers. You can shop for food, gifts,
clothes, pay your bills, get your hair and nails done, work out and have
a glass of wine. Malls are also great locations for conducting
research. In this issue we want to reintroduce you to the concept of
mall location testing given the price sensitivity prevalent in today’s
research environment.
Conducting central location tests in mall settings represent a
significant cost and time savings across a number of dimensions:
$ There are no pre-recruiting charges
$ Incentive charges are usually very small ($5.00 vs. $65.00)
$ Shortened research turnaround time given mall hours of operation
Testing can be completed quickly and efficiently and can be placed at malls across the country to provide clients with a truly national perspective. Mall rooms can be used for short focus groups or product sampling. Consumers can then be contacted for online follow-ups thereby creating a great quali-quant research opportunity. There’s no time like the present to get back to the mall for research!
SweetHeart Deal: Online Research |
Beginning February 14th* all Online surveys meeting the following
criteria are only $5,000 if confirmed with Canadian Viewpoint by
February 29th Surveys criteria:
Let us show you the difference quality makes! *If you would like to take advantage of this offer on or before February 29th, please contact Jason Zweig at jason@canview.com |
1,000 completed interviews 
At Canadian Viewpoint, we are constantly seeking ways to engage our online panellists on deeper, more meaningful levels. We are hard at work on several initiatives that we will be introducing in our upcoming newsletter. One of our projects, Eye Home™, provides a means of pairing a qualitative/visual component within a quantitative study. Through a novel use of webcams, we can help you dig deeper into specific areas with a more engaging method of data collection.
We are also working on integrating our panel with social-media & expanding profiling so that we can better serve your needs in the near-future. All this and more will be discussed in future editions of Get Real
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