PERSONAL INTERVIEWING

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Canadian Viewpoint is committed to delivering a quality service for its clients

Below is a list of the quality control measures that we use for our
personal interviewing.

  • Detailed supervisor and interviewer instructions for each study
  • Custom field materials of the highest quality provided for each study. (quota sheets, record of contact sheets etc.)
  • Personalized briefings are done by our project directors to the regional supervisors
  • Personalized interviewing controlled by our regional supervisors
  • Practice interviews are done by the interviewers with their supervisors and sent back to Canadian Viewpoint
  • Comprehensive Field Kits prepared for clients' approval prior to the start of each study
  • All studies are consistently monitored by our supervisors. 15% of each interviewer's work is validated
  • Sampling and mapping custom designed for each project
  • Daily reports customized to track your research study, are faxed or e-mailed to our clients each morning
  • Supervisor's quota sheets are sent daily to head office to check accuracy
  • All interviewer's paper questionnaires are hand-edited by the supervisor and again at head office by an assistant project director for completeness and consistency