SERVICES

Questionnaire Development
Data collection
Field management
International research
Bilingual studies
Data processing / Cross tabulations / coding


Data Collection... Quality Control... Qualitative Division...

 

DATA COLLECTION

Types of data collection services we provide:

QUALITY CONTROL

ALL PROJECT DIRECTORS ARE FAMILIAR WITH ALL STUDIES IN FIELD AND ARE AVAILABLE TO THE CLIENT TO ANSWER QUESTIONS AT ANY TIME

PROJECT DIRECTORS RESPONSIBILITIES ARE:

  • Detailed instructions for both the supervisors and interviewers, provided for each study
  • Custom field materials of the highest quality provided for each study (quota sheets, record of contact sheets etc.)
  • Daily Reports: Customized to track clients' research studies, faxed or e-mailed routinely each morning to our clients
  • Personal Briefings are done by our project directors, either on-site or by video or audio tape for each study
  • All supervisor's and interviewer's performance evaluation is on-going to improve quality and assure success on every study that we conduct
  • Practice interviews are done by all interviewers, ensuring that all questions are addressed prior to the start of each project
  • All studies consistently monitored by our supervisors
  • Supervisor's quota sheets and questionnaires sent daily to the project director for an additional hand edit for completeness and consistency
  • In-house validation done on 15% of each interviewer's work

 

 

QUALITATIVE DIVISION

Our newly renovated focus facility is located on the southwest corner of Yonge and Steeles in Centrepoint Mall.
We feel that the northern suburbs of Metropolitan Toronto blend both urban and suburban lifestyles, offering a wide range of occupational, educational, and economic characteristics.

Special features of our focus facility are:
  • Boardroom style focus room
  • Tiered observation room seating 10 comfortably
  • Full length writing surfaces at the mirror
  • Mounted stationary 1/2 inch video camera (complimentary)
  • Two separate audio recording systems
  • State-of-the-art sound system
  • Audio volume controls
  • Wall ledges for storyboards
  • Free, well-lit, safe parking
  • Excellent catering available from choice restaurants in the area

Special features of our recruiting service:

  • Extensive data-base for recruiting in Toronto
  • Professional, experienced recruiters, working in accordance with strict and established industry standards
  • Customized project screening questionnaires designed by our project managers and approved by our clients
  • Double process re-screening of respondents
  • Updated recruitment reports faxed daily, upon request
  • Member of Q.R.D. (Qualitative research division of PMRS)
  • When required we ensure respondents, are checked against "Central Files"



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